Feature

FEATURE	DEFINITION
Symbolism	The use of signs to carry a message in a simple picture form. These can be: people used to symbolise particular parts of society or objects that symbolise characteristics in a character.
Colour	This can be used to attract attention to a certain point in a Static Image, or to create a mood. It can also be used to represent feelings or emotions.
Lighting	Related to colour. How has the subject been lit? Is the lighting bright, or dim? Is the subject lit from above or below? What is the effect?
Proportion	The practice of using a variety of different sized objects within a static image. Proportion can be used to show relationships between objects, by showing one to be larger or more dominant than others.
Lines	Straight or curved edges in a static image. Our eyes often use these to travel around within an image. For instance, a car placed on a road will be imagined traveling down that road.
Frame	Could be external (like a picture frame) or internal (used to separate elements within the image.) Sometimes white space is used to act as an internal frame.
Lettering/Font	The style that the words have been written in. Look at the font, the colour, the size, the layout and any variety within these (not the actual words themselves).
Hyperbole	Deliberate exaggeration of particular parts of the images, or parts within the image. For example, deliberately making Superman's arms huge, to show that he is particularly strong.
Layout	The way components are put together on the page is called the layout of a static image. Usually there is a dominant subject that takes up the majority of the space on the page.
Verbal Features	The way that words have been used on a static image. Look for metaphors, similes puns and pronouns. Pronouns can be used to include the audience (we, us) or to exclude others (they, them).

• Lighting on the lollipop is bright but then when the ants get closer to the grass it gets  dim.
• Lettering and font  in the corner there is the promotion for chupa chups sugar free sing at the bottom
• Symbolism is the lollipop in the middle at the ants going around it because it's a sugar free lollipop and the ants don't like it because it's sugar free.
• Color the lollipop has most of the color because that what they want you to by
• Layout the layout is the ants running away from the sugar free lollipop
• Proportion when the ants  get bigger when they get closer to the grass and smaller when they get closer to the lolliepop.
• Lines the ants turning around away from the lollipop.
• Frame  they separated the ants from the lollipop because the lollipop  is sugar free

Hyperbole the main part of this ad is the ants and the lollipop.